Cultural Heritage Tourism Development in Armenia

• Client:United States Agency for International Development
• Partners:Smithsonian Institution
• Project Duration:August 2015 - December 2021

Project Description

“My Armenia,” a joint partnership between USAID, the Smithsonian Institution, and the people of Armenia, harnesses the power of research, documentation, and storytelling to strengthen cultural sustainability through community-based tourism development. Building on Smithsonian expertise in research and curation, the “My Armenia” program engaged with local partners in community-based research to document Armenian cultural heritage. Building on this collaborative research and working with sustainable tourism experts Solimar International, the “My Armenia” program increased and shared knowledge about Armenian cultural heritage while identifying opportunities to enhance and increase community-based tourism to rural Armenia.

The ultimate goal of the program is to strengthen or establish tourism experiences and reach greater tourism markets with the message of tourism in Armenia. Through this we were able to demonstrate a replicable model for natural and cultural sustainability based on deep scientific research with a connection to financial sustainability for the practitioners of cultural practices and managers of natural assets.

Major Activities

• Strengthen Armenia’s natural and cultural heritage tourism experiences – work with local residents to enhance the tourism experience along strategic tourism routes in the north and south to sustain Armenia’s natural and cultural heritage
• Improve natural and cultural heritage tourism sector workforce skills – enhance the skills of Armenian’s to work in tourism and to sustain cultural practices to improve the lives of Armenian’s in rural areas
• Increase awareness of Armenia as a natural and cultural heritage tourism destination – Tell the story of Armenia to a broader audience and in a more engaging way so that more people are aware of Armenia as a travel destination
• Synchronize efforts within the natural and cultural heritage tourism sector – Engage and leverage partners behind a stronger cultural heritage tourism economy in Armenia so that everyone is working toward a common goal.

Results

• Increased visitation to Armenia, and specifically target areas outside of the capital (Yerevan)
• Increased revenue to the tourism sites, attractions and businesses within Armenia, and specifically areas outside of the capital (Yerevan)
• Enhance the skills of tourism practitioners within Armenia
• Strengthen the management practices of tourism sites, attractions and businesses in Armenia
• Increased partnership, cooperation and coordination among tourism stakeholders in Armenia
• Enhance business linkages with international tourism markets
• Build greater awareness about Armenia as a travel destination internationally

Tourism Projects

• Albertine Rift, Uganda
• Armenia Marketing Campaigns to Enhance Tourism to Local Economies
• Artisan Development in Morocco
• Balaclava and Blue Bay Marine Parks, Mauritius
• Bengal Tiger Conservation Activity
• Benin Market Research Study
• Black Belt Region, Alabama
• Bocas del Toro, Panama
• Boquillas, Mexico
• Cambodia
• Campeche, Mexico
• Cayman Islands National Tourism Plan
• Choco Community Tourism Alliance, Colombia
• Climate Smart Islands
• Colorado CRAFT
• Colorado Destination Stewardship
• Dogon Country, Mali
• Dominican Republic
• Douro Valley, Portugal
• Eastern Newfoundland, Canada
• Eastern Sri Lanka
• Ecuador
• Ethiopia
• Ethiopia Western Route
• Four Corners, USA
• Friends of Wallacea, Guyana
• Georgia National and Regional Tourism Plans
• Global Sustainable Tourism Criteria
• Go Blue Central America
• Great Himalaya Trails
• Großglockner High Alpine Road
• Integrating the Tourism & Energy Sectors in Uganda
• Izabal, Guatemala
• Jamaica Community Experiences
• Johnny Cay Regional Park, Colombia
• Jordan
• Kakheti Tourism Planning, Georgia
• Kingdom of Saudi Arabia
• Lakes to Locks, New York
• Lewis and Clark National Historic Trail
• Liberia Business Planning
• Liberia Conservation Works
• Liberia Ecotourism Study
• Malawi Shire River Basin
• Mizoram, India
• Moldova Tourism Market Segmentation
• My Armenia Cultural Sustainability Program
• My Armenia DMO Development Course
• Myanmar North American Representation
• Namibia North American Marketing Campaign
• Namibia North American Representation
• Namibia Online Marketing Campaign
• Nepal
• Nepal North American Road Shows
• Nepal Trail-Based Tourism Development Project
• Papua New Guinea
• Peak Park, Colombia
• Pearl Cays, Nicaragua
• Publication on Nature-Based Tourism and Community Benefits in Protected Areas
• Puerto Rico Alternative Tourism Analysis
• Rajasthan, India
• Republic of Georgia DMO Development Course
• Research Report to Identify Effective Information and Communications Technology-Based Marketing Strategies
• Rio Grande do Norte, Brazil
• Rurrenabaque, Bolivia
• Rwanda Marketing to the East African Community
• San Andres & Providence, Colombia
• Santo Domingo Ciudad Colonial, Dominican Republic
• Sedona Verde Valley
• Sierra La Giganta, Mexico
• Sierra Leone Wildlife Policy
• Sierra Nevada, California
• Southern Tanzania Destination Marketing
• Southern Tanzania Tourism Plan
• Sri Lanka
• Sugar River Region, New Hampshire
• Sustainable Islands Platform
• Svaneti, Georgia
• Tennessee Valley Geotourism Program
• Tequila Region Geotourism Program
• Tribal Tourism in the Northern Great Plains
• Tunisia Cultural Heritage
• UNESCO World Heritage Journeys Khiva, Uzbekistan
• UNESCO World Heritage Journeys Silk Road
• US Gulf Coast States
• USAID Bangladesh Ecotourism and Conservation Alliance
• USAID Climate Adaptation Project in the Maldives & Sri Lanka
• USAID Georgia Economic Security Program
• USAID Georgia Resilient Communities Program
• USAID Republic of Congo
• USAID South Caucasus Regional Tourism Program
• USAID Timor-Leste “Tourism for All”
• USAID Visit Tunisia
• Visit Alamosa Strategic Tourism Planning
• West Virginia
• Western Balkans Geotourism Program
• Wild and Scenic Delaware River
• World Heritage Journeys of the European Union
• WWF Bhutan
• WWF Conservation Travel
• WWF Madagascar

• ·原神最后的龙龙饼干任务怎么完成 最后的龙龙饼干玩法分享
• ·2024年京津冀网球俱乐部团体积分赛天津站成功举办
• ·11月7日13时38分立冬 立冬补冬吃什么养生
• ·哈尔滨富力丽思卡尔顿酒店1千公斤冰雕作品璀璨亮相
• ·外国文学毕业论文范本
• ·น้ำท่วมหาดใหญ่: เลื่อนสมัครเลือกตั้ง 289 อบต. ใน 5 จังหวัดใต้ นักการเมืองช่วยน้ำท่วมได้แค่ไหน?
• ·【签约喜讯】恭喜周先生成功抢下襄阳谷城市场，成为襄阳谷城县合伙人！-
• ·金戈铁马，传奇重铸 CTCC鄂尔多斯征程本周末开启！
• ·播音主持专业经典的论文
• ·小朋友过足一把“警察瘾”：“六一”宝山公安呵护成长路
• ·金戈铁马，传奇重铸 CTCC鄂尔多斯征程本周末开启！
• ·双星陨落，深切悼念，永远缅怀！-
• ·在职研究生报名流程
• ·《绝区零》2.5更新12月30日上线 新角色衣装玩法等
• ·前期宣传引争议，云南“哀牢山荒野求生赛”停止举办
• ·上古修仙2024兑换码大全 上古修仙兑换码最新2024福利汇总